Privacy Notice

Last updated: October 2026.

This English version is provided for convenience. In case of any discrepancy, the Spanish version shall prevail.

1. Data controller

Paraíso Tours, with its address at Av. Carmen Ochoa de Merino 166, Col. Plutarco Elías Calles, C.P. 77000, Chetumal, Quintana Roo, Mexico (TRYP hotel, home of our service desk), is responsible for the use and protection of your personal data, in accordance with Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). Privacy contact: reservaciones@paraisotours.com.mx.

2. Personal data we collect

• Identification and contact data: name, email address, phone or WhatsApp number.
• Booking data: tour or service chosen, date, number of people, hotel or pickup point, and any special needs you tell us about.
• Inquiry and registration data: messages you send us through forms, email, WhatsApp, social media or the site chat, and the data you provide when registering for a webinar, training session or consultation (for example, agency or company, city and interests).
• Payment data: when we arrange payment via WhatsApp or bank transfer, we receive the transaction details (amount, date, account holder’s name and receipt). We do not collect card numbers on this site.
• Browsing data: IP address, device and browser type, and pages visited, through cookies and similar technologies.

We do not collect sensitive personal data. If you share any with us (for example, a health condition relevant to your safety on a tour), we will use it only to provide your service.

3. Purposes of processing

Necessary purposes: responding to your information requests and keeping an internal record of your inquiries to follow up on them; registering your participation in webinars, training sessions or consultations; quoting, booking and confirming tours, packages and transfers; coordinating the service with operators and suppliers; managing payments and receipts; and assisting you before, during and after the service.

Additional purposes: sending you newsletters, promotions and news from Paraíso Tours; and generating statistics to improve the site and our services. If you do not want us to use your data for these purposes, write to reservaciones@paraisotours.com.mx and we will record your request; this will not affect the services you request.

4. Transfers and service providers

To provide the service, we may share the necessary data with partner tour operators, carriers and guides who run your activity. We also use technology providers: FareHarbor (online bookings and payments, under its own privacy notice), Hostinger (site hosting and newsletters through Hostinger Reach), Google (analytics and advertising, if you accept analytics cookies; and spreadsheets where we record your inquiries), Cal.com (appointment scheduling and webinar registration), Meta’s WhatsApp (messaging), our email provider, and automation and AI virtual-assistant tools that help us organize and answer your inquiries. These providers may process data outside Mexico. We do not sell your personal data.

5. Financial data and consent

By paying by bank transfer or sharing a payment receipt with us via WhatsApp, you expressly consent to the processing of that financial data solely to confirm and manage your booking and to meet tax obligations.

6. Cookies and tracking technologies

This site uses its own and third-party cookies to function properly, remember preferences, and measure site usage (Google Analytics) and the effectiveness of our advertising (Google Ads). Analytics and advertising cookies are only activated if you accept them; you can change your choice or disable them in your browser settings.

7. ARCO rights and revocation

You have the right to Access your data, Rectify it, Cancel it or Object to its use (ARCO rights), and to revoke your consent. Send your request to reservaciones@paraisotours.com.mx stating your name, how we should reply, a clear description of your request and a copy of an official ID. We will respond within 20 business days. If you believe your rights have been violated, you may contact the competent personal data protection authority.

8. Retention and security

We keep your data for as long as necessary for the purposes described and to meet legal and tax obligations. We apply reasonable administrative, technical and physical measures to protect it.

9. Changes to this notice

We may update this notice. The current version will be published on this page.